Business web pages should ALWAYS have:

(1). Your business name, full address, telephone (if practical) and email link.(EVERY page on your site should have this.) This builds trust in your customers. They know who you are and where you are. Also, your order form should be available from every page. If your customer gets an impulse to buy, LET HIM! Do not risk losing his interest while he is trying to find the order page.

(2). Simple, descriptive links from your front page that tell your potential customer where to view the products, pricing, detailed descriptions, and anything else YOU would look for if deciding on a purchase.

(3). Pictures of your products. Simply describing it doesn't work. You MUST have a picture. A GOOD picture. The better the picture, the more likely you will have a sale. Start out with a small thumbnail that can be clicked on to bring up a larger image, and say this in the link, so customers are not surprised by a 3 minute graphic download that they didn't really want. All product pics should be jpegs to load in the smallest amount of time.

(4). Reverse links ('back to home page' is always good). Yes, I know your browser has a 'BACK' button, but not everyone is a techie, and having reverse links also shows consideration for the customer on your part. People appreciate this even if they never use it.

(5). A domain. Domain names can be registered through Internic or ICHYDE and many other places online for a relatively small cost. A domain name gives your company a professional look, and is beneficial in search engine placement. Try for a domain name that refers to what you sell (greatcoffeepots.com) not your personal interest or ego (johnsmith.com). Domains that coincide with metatags and web page content get rated higher in search engine results.