Business Web Pages Should ALWAYS Have...

The main Web page for a business should load in 10-15 seconds or less and should not be much bigger than the visible area of the screen

The biggest mistake made by new businesses on the net is trying to impress customers with a fancy, super-duper all-action web page that takes 10 minutes to load. Problem is, after the first 30 seconds your potential customer is gone! He or she is off surfing a competitor's page.

We cannot emphasize this too strongly. YOUR FRONT PAGE MUST LOAD QUICKLY! Then, after you have captured a customer's interest, you can get a little fancier on your internal pages. Customers will wait longer once you have their attention. (But not much longer. Keep internal pages to between 20 to 30 seconds to fully load. Preferably, a much shorter time.) Also, remember that a page that loads to your PC from your ISP in 15 seconds will not necessarily load that fast for someone across the country that has to traverse 10-15 nodes to get to your page. Bandwidth can kill you!